![]() If Chrome Soft is geared for the player that demands feel, control and spin, then Superhot 55's target audience is someone who wants more distance and straighter shots from a low compression model. The coating system on the cover was also altered to make the ball more scuff and stain resistant. The HEX design has been used on previous Callaway golf balls. Working directly with the core is an intermediate mantle layer that helps retain more energy than previous low-compression models.Īnother noticeable addition is an optimized HEX Aerodynamics design on the cover that reduces drag and promotes a stable, penetrating flight in different conditions. "Chrome Soft has been very successful for us and we've had a lot of success with our dual cores, like the one we had on Tour IS and HEX Black."ĭue to the lower compression, golfers will be able to compress the ball on iron shots, producing a playable ball flight with more control through the bag, especially inside 100 yards. "With this new four-piece construction, what we're essentially doing is putting our best core technology into our leading product," said Dave Bartels, Callaway's senior director of golf ball R&D. ![]() Building on the success of Chrome Soft, Callaway went back to the well, creating a new low compression urethane ball that has some noticeable tweaks, when compared to the 2015 Chrome Soft, to improve ball speed and approach shot control.Ĭhrome Soft will go from a three-piece to a four-piece model and includes a proprietary Dual SoftFast core that's designed for players that not only want to boost ball speeds, but reduce spin to optimize launch angle off the tee. 4.įor more information, visit the last few years, Callaway's golf ball R&D department has spent extensive time designing low compression models for a wide variety of skill levels and player profiles. The Callaway Supersoft MAX golf ball is available in white and yellow. If an oversized golf ball can do that, why not?Ĭallaway Supersoft MAX Colors, Pricing and Availability Besides, the design of the ball, on paper anyway, supports the testers’ conclusions.įiner points aside, the ultimate objective behind the Callaway Supersoft MAX is for golfers to have more fun playing the game. As we’ve discussed, perception isn’t always reality but it’s often all that matters. ![]() Tri-blend Ionomer will have to do though I suspect the target golfer doesn’t care.įor what it’s worth, in Callaway player testing, 40 percent of testers thought Supersoft MAX flew noticeably higher than their regular ball. Unlike the standard Supersoft, you don’t get a PARALOID Hybrid cover. That added bit of size serves to help elevate the center of gravity which in turn makes it easier to get the Supersoft MAX in the air (relative to other golf balls). Callaway believes most golfers won’t notice much of a size difference but for those who need it, the benefits should be appreciable. 05 of an inch above the USGA minimum size that most manufacturers target for their golf balls. The target diameter is 1.73 inches which, if you’re keeping score at home, is. Like the Magna, the Supersoft is an oversized golf ball. In any case, we’re talking about a moderate swing speed player who places a premium on iron distance. Your primary Supersoft selling points: it is soft and it is cheap.Ĭallaway says the Supersoft is for the mature player segment. You could also make a case that the success of Supersoft is what led Callaway down the path of soft throughout its ball lineup. It’s a top-5 dollar generator and solid No. Priced at just $22.99 per dozen, I don’t think anyone would describe the two-piece Callaway Supersoft as premium, but, nevertheless, it remains a needle-mover for the company. This time around it’s the Callaway Supersoft and Callaway Supersoft MAX, both of which fall closer to the other end of the category. Last week we introduced you to the Callaway ERC Soft, the company’s offering at the premium end of the ionomer category. The Supersoft MAX is an oversized golf ball designed to be easier to hit in the air.The standard Supersoft is designed for golfers who place a premium on iron distance.Callaway is releasing two balls in the Supersoft family.
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